IMAGO
Outhouse Jewelry
Overview
Outhouse’s core principal revolves around the balance between design and craftsmanship, where every creative expression honors age old artistry.
Along with other designers and artisans I worked on an entire product line from conceptualization to final production.
Designing couture and commercial designs was a part of the process.
Duration - 8 months
Methods - Theme Research, User Research, Hand Renderings, CAD Renderings, Market Surveys, Brand Packaging, Trend Analysis
Concept
‘Imago’ parallels the transformation that occurs in the metamorphosis from caterpillar to butterfly, with the change in psyche and growth in consciousness that takes place within a human being in his/her lifetime.
The cells inside a cocooned caterpillar are unaware of the beautiful future that awaits them – it is a small group of otherwise dormant cells called ‘Imaginal’ cells that see things differently and gather other cells to create this future, which is the butterfly. It is in this moment that our inner strength lights the way, in order to grow in self understanding and consciousness, to transform our souls into the beautiful butterfly that exists in our imagination–
An IMAGO of ourselves.
The incredible power to do this already exists inside us.
Design Process
Research
concept
inspiration
trend
user
concept generation
motifs
component sheets
materials
Ideate
Design
finalise motifs
master making
stone procurement
style categorizing
Edit
narrowing down styles
preliminary cost sheets
Design R&D
finally renderings
CAD renderings
combing materials & stones
Production
casting
finishing
stone settings
Mood Board
Day Wear
Outhouse Core
Couture
Component Sheet
Sketching concepts through to final drawing, narrowing down to the basic components of the product line.
Lakme Fashion Week
SS 2017
Lakme Fashion Week is a prestigious bi-annual show, hosted in Mumbai, India. It's a platform for established as well as budding designers to showcase their work.
9 of my couture designs were showcased at the show under Outhouse Jewelry.
Exploration
Side View of a earring, with overlapping butterflies, flexible. Two channel set circular rounds with tails flying high and a pearl below with flutter butterfly.
Five hoop earring set for the right ear with a baguette chain connecting both the ear articles and crossing over below the chin.
The left ear has a half-winged butterfly stud with a earcuff, primarily with baguettes.
Side view of a chunky earring, with overlapping butterflues, baguettes and the thorax tail.
The tail reaches a little lower to the collar bone on the skin.
Jali cut with the frame of the butterfly half wing and Maison Martin Margiela crystalactite and a metal cap. A thin metal chain is connected to the other ear top, which is a pearl and on top of it, flutter butterfly.
Earring, with chanel set baguetes in the form of a hoop.
Inverted overlapping butterflies, with an onyx in the middle.
Jali cut earrings, with mechanical and half wings with a thorax chain that starts with the right ear and then goes around the soulders and drops and the back of the left shoulder.
And a butterfly stud for the left ear.
Design 1
INSPIRATION :
The butterfly ears from the artsy image is the
inspiration for the BIG COUTURE BROOCH.
The thin vein details on the wings, are used as a
major component in the brooch.
Stones Used :
Baguette : 2*4 and 1.5*3 (Chanel Setting)
Galactic Stone
Maison Martin Margiela
Pearls : 1 mm
Design 2
The couture Earcuff goes around your eye and
lower tail goes below the chin.
STONE SETTING :
Baguette : 1.5*3
Maison Martin Margiela
Enameling
Design 3
SETTING :
Baguette : 1.5*3
Maison Martin Margiela
Enamelling
The LONG BROOCH is a half wing with an
incredibly long tail to add drama
STONE SETTING :
Baguette : 1.5*3
Maison Martin Margiela
Enamelling
Design 4
TANGLES FOOT HARNESS, is a two half winged butterflies facing towards each other and the tails crossing over to make a knot for the foot
finger.
STONE SETTING :
Baguette : 1.5*3
Maison Martin Margiela
Enameling
Design 5
FLUTTER FOOT HARNESS, covers around the ankle and follows the up feet and flutter winged butterflies and pearls.
Half Pearls and Gunmetal + Yellow Gold Plating
Design 6
THE MIDIS, are trendy half winged butterflies, that add drama to any of your costume.
STONE SETTING :
Baguette : 1.5*3
Round Cz : 1.3 mm
Design 7
FLUTTER RING, is a couture ring, with
layering flutter wings which worn on the hand, gives a complete butterfly look.
STONE SETTING :
Baguette : 1.5*3
Round Cz : 1.3 mm
Pearl : 12mm
Maison Martin Margiela
Design 8
TRIPLE BROOCH, includes two half winger butterflies with swallow tails and baguette endings with a Jean Paul Gaultier (Swarovski Stone) with Butterfly Mtela Capping.
STONE SETTING :
Baguette : 1.5*3
Round Cz : 1.3 mm
Jean Paul Gaultier’s Kaput crystal
Commercial Designs
Exploration
Final Designs
REVERSIBLE DOUBLE RING
Maison Martin Margiela
Pearl : 1 mm
ENCASING STUDS
Baguette : 1.5*3 , 2*4
Round Cz : 1.3 mm
HALF NECKLACE
Baguette : 1.5*3
Round Cz : 1.3 mm
Maison Martin Margiela
DORADO STUDS
Baguette : 1.5*3
Round Cz : 1.3 mm
Jean Paul Gaultier’s Kaput crystal
UPSIDE DOWN EAR JACKET
Baguette : 1.5*3
Round Cz : 1.3 mm
Maison Martin Margiela
FULL WINGED CHOKER
Baguette : 1.5*3
Round Cz : 1.3 mm
Maison Martin Margiela
HALF NECKLACE
Baguette : 1.5*3
Round Cz : 1.3 mm
Maison Martin Margiela
FULL WINGED CHOKER
Baguette : 1.5*3
Round Cz : 1.3 mm
Maison Martin Margiela
Have a look at the entire project
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